Tag: Atoms
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British-Pakistani-American Designer Tan France collaborates with shoe brand ‘Atoms’
British-Pakistani-American fashion designer Tan France has collaborated with shoe brand Atoms to launch their signature collection, “Atoms x Tan France”. The story of the couple behind the brand, went viral few weeks ago after it was shared by Humans of New York. The couple hails from Okara. Sidra and Waqas started Atoms armed with ambition, curiosity,…
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This Pakistani couple’s inspiring success story will make your day
“Just two kids from a small town in Pakistan, who escaped their conservative families” is how Sidra Qasim describes herself and her husband, Waqas Ali, the power couple behind Atoms – a New York-based footwear brand known for its quarter sizes and comfortable sneakers. However, their road to success was not an easy one. In…
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Pakistani couple’s startup secures $8.1 million financing
A Pakistani e-commerce brand and one of the trailblazers in the world of footwear, Atoms, has raised $8.1 million from a list of illustrious backers to bring its concept to the masses, TechCrunch has reported. The company since its beginning has been selling directly to consumers in the United States via its website — which…