Tag: Marketing
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Arrogance vs innovation: Why BlackBerry failed to see threat posed by the iPhone
In 2007, Apple introduced the iPhone, a revolutionary new smartphone that would change the way people use their phones forever. BlackBerry, the dominant smartphone maker at the time, was quick to dismiss the iPhone, saying that it was “not a threat” and that “we’ll be fine.”
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5 Pakistani’s make it to the Forbes ’30 Under 30′ list
Forbes magazine has unveiled its highly anticipated list of 30 under 30 successful individuals across Asia, which features 300 people who have excelled in the fields of arts, tech, medicine and more. This year, spotted among the prodigies, are five Pakistanis who exceeded against the odds and made their mark in the fields of media,…
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Honda Pakistan records 40 per cent increase in earnings
Honda Atlas Cars Limited (HACL) concluded the financial year with a 40 per cent increase in earnings, giving investors reason to be optimistic. This is despite several challenges including an ongoing chip shortage, rising commodity prices on overseas markets, hefty freight rates, and the rupee’s depreciation. “The result is below our expectations, which is mainly…
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Facts that you did not know about Pakistan’s digital scene
Moiz Sayed, who is Google’s Industry Head for Pakistan, Bangladesh, and Sri Lanka has shed light on what brands in Pakistan can achieve if marketers adopt a shift in mindset and break away from traditional forms of marketing and advertising in the digital era. Compared to the 90s, the way Pakistanis communicate and connect has changed drastically. “Pakistan now has 169 million cellular subscribers, 85 million…
